Top Blogs
Loading...

TV Ratings can be Manipulated? ABS-CBN filed a case against AGB Nielsen Media Research

ABS-CBN filed a breach of contract against AGB Nielsen Media Research because of alledgedly anomalies in TV shows ratings, (not accurate/correct data) that AGB did not ensure the representativeness and data reliability at all times, (did not maintain confidentiality of household with metering panel) manipulation of the location of the panel household...would breach the integrity and confidentiality of the data and reports. According to a witness of ABS-CBN, another station is paying the household (that represents for the AGB Nielsen's survey) that are watching the ABS-CBN shows to switch to the other station's shows. GMA 7 gave a statement about this issue and deny that they were the station pointed by the witness of ABS-CBN.

GMA Network statement about the issue:

"Nababahala ang GMA Network sa ulat na rating nga mga TV program na galing sa AGB Nielsen ay maaring manipulahin. Ang totoong ratings ng mga TV program ay napakahalaga hindi lamang para sa mga TV station kundi maging sa mga advertiser, ad agency, at sa mga manonood. Sa loob ng higit apat na taon at hanggang ngayon, patuloy na nagrereklamo ang GMA Network sa AGB Nielsen tngkol sa hindi maipaliwanag na pagkakaiba ng mga ratings ng mga programa ng GMA sa cable at non-cable, na hindi naman nagyayari sa mga programa ng ABS-CBN. Lubos na ninanais ng GMA-7 na malaman ang katotohanan sa isyung ito, kung mayroon mang basehan ang mga nasabing ulat."

No comments: